The Pop-Up-Store

„The Porsche pop-up store, styled like a modern record store, is an innovative, interactive way of using multimedia to tell people the story of the Porsche brand. The idea here is not merely to sell a car, as is the case in branch offices and showrooms – the primary aim of the pop-up store is to present a new, sociable way to make contact with people who are young or young at heart and let them experience the Porsche brand at close range.

“The pop-up store is a new kind of supplement to customary marketing activities. It will further enhance awareness of our brand in close cooperation with the local Porsche centers” says Detlev von Platen, Managing Director of Porsche North America, who is convinced by the unusual brand presentation.

The pop-up store is divided into three areas and includes the “Soundlab”, various media stations and a Design Corner.

At the media stations, visitors can watch sixteen specially produced films about the Porsche brand, including clips for Porsche enthusiasts, such as “Porsche Exclusive – The Most Personal Car” and “A Porsche Goes to Hollywood” with animated film star Sally Carrera.

The Design Corner provides visitors with a communicative space where they can sketch what they associate with the “Sound of Porsche”. The sketches can be uploaded by way of #soundofporsche to social networks like Instagram, where there is also a contest for the best sketch.“

https://www.ampsoundbranding.com